Canadian company · headquartered in Vancouver, BC (604) 632-4959 Text us Ali@Sedighi.ca

Hiring process · employer brand · recruiting data

Recruiting systems that keep working after the consultant leaves

For owners and people leaders at growing Canadian companies, in any industry, from Victoria to Iqaluit.

Complimentary, confidential consultation with a senior partner

  • 17+ years in digital marketing
  • MBA, Technology Management
  • 150+ live HVAC websites
  • Sedighi.ca & SAZ.ca group

Proof from real campaigns

  • 850+ SEO articles

    HeatLand

    Result from our HVAC work

    Design · Development · SEO · AI optimization by our team

  • 2,000+ programmatic pages

    BoilerPart.ca

    Result from our HVAC work

    Design · Development · SEO · AI optimization by our team

  • 400% organic traffic growth in 12 months

    Roma Heating & Cooling

    Result from our HVAC work

    Design · Development · SEO · AI optimization by our team

  • 3× leads in 90 days

    BCWide.ca

    Result from our HVAC work

    Design · Development · SEO · AI optimization by our team

All case studies on HVAC.Agency

Most companies don't have a hiring problem; they have a hiring habit. A manager writes a job ad from memory, posts it in two places, skims whatever arrives, and interviews whoever seems fine that week. It works for the first few hires. By the time a company is hiring every month, the habit costs it good people at every stage. TalentAcquisition.ca replaces the habit with a recruiting system: a defined process, a credible employer brand, and numbers that show where candidates are lost.

What a recruiting system actually contains

A recruiting system is the set of documents, tools and routines that make every hire run the same way, no matter who is hiring. It is not a piece of software. Software only records whatever process you already have.

Part What it answers Typical symptom when it's missing
Role intake What does success in this job look like after six months? Managers change their mind about the role mid-search
Job ad format Why should a capable person keep reading? Lots of applicants, few who fit
Careers site What is it like to work here, in plain words? Finalists ask questions your site should answer
Screening and interviews How do we compare people fairly? Decisions made on "gut feel" and later regretted
Offer and close Why should a finalist say yes now? Late-stage candidates accept elsewhere
Metrics Where exactly do we lose people? Nobody knows how long a hire takes

Our hiring process design work builds the middle of that table; the employer value proposition and careers site and job ads work build the front of it.

A worked example you can check against your own numbers

Picture a company hiring a customer service lead. The ad draws 140 applications. A quick screen keeps 21 of them (15%). Phone screens cut that to 9, interviews to 3 finalists, and one offer is accepted. On paper, the role was filled.

Now look at the losses. If 6 of the 21 screened candidates never answered a phone-screen request because it went out eight days after they applied, you lost almost a third of your qualified pool to slowness alone. If two of the three finalists withdrew because the process ran five weeks, your "one hire" was really the last person standing. Fixing those two stages often matters more than buying more job-board traffic. Our hiring capacity planning guide walks through this arithmetic step by step.

What we build, and in what order

We usually start with measurement, because you can't fix a stage you can't see. Then we repair the process, then we improve what candidates see, and only then do we spend on reach.

  1. Baseline. Pull the last 6–12 months of hiring records into a simple stage report. See recruiting metrics and ATS workflow.
  2. Process. Role intake, scorecards, structured interview guides, decision rules and response-time standards.
  3. Story. An employer value proposition your own staff recognise as true.
  4. Shop window. Careers pages and a job-ad format built for people reading on a phone.
  5. Reach. Candidate attraction campaigns for roles where the pool is genuinely thin.

The full menu and how to choose between the pieces is on the services page.

Proof from our marketing work

We don't have recruiting case studies to show yet, and we won't pretend otherwise. What we do have is a record of building content and search visibility for Canadian businesses, and a careers site is content marketing aimed at a different buyer. Results from our HVAC work include HeatLand, whose leads rose 300% in 6 months on the back of 850+ SEO articles, and BoilerPart.ca, which grew organic traffic 180% on 2,000+ programmatic pages. The results page explains which parts of that method carry over to hiring and which don't.

Canada-wide, all industries, one province at a time

Hiring rules differ by province. British Columbia and Ontario both regulate what publicly advertised job postings must contain, Quebec has French-language requirements, and Nunavut has Inuktut requirements for commercial advertising. We work with employers in all 10 provinces and 3 territories, and each region page names the regulators to read and the local hiring patterns we plan around. We link to those regulators; we don't interpret the law for you.

Who you'll be working with

TalentAcquisition.ca is part of the Sedighi.ca and SAZ.ca group of companies. It is Canadian, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA in Technology Management, who has worked in digital marketing since founding the agency ONE.ir in 2007. You can read more about how we work, or see how engagements are scoped. When you're ready, call, text or email, and include one recent hire you'd like to have gone better.

Services

  • Hiring process design

    Define each stage from requisition to signed offer, with scorecards, structured interviews and owners, so every hire runs the same way.

  • Employer value proposition

    Put into plain words why a capable person would choose your company, test it with your own staff, and use it everywhere you recruit.

  • Careers site and job ads

    Build a careers section and job-ad format that candidates finish reading, that search engines can index, and that respects each province's posting rules.

  • Candidate attraction campaigns

    Plan and run sourcing for hard-to-fill roles across job boards, search, social and referrals, with each channel judged on hires rather than clicks.

  • Recruiting metrics and ATS workflow

    Set up the applicant tracking stages, reports and weekly review that show where candidates drop out and how long each step really takes.

Five pieces of a recruiting system, and how to pick where to start

How it works

  1. Show us one recent hire, start to finish

    Where the job ad ran, how many people applied, who screened them, how long each step took and why the finalist said yes or no. One honest timeline tells us more than a survey.

  2. Get a written diagnosis and a build plan

    We mark the stages that lose good candidates, name the fixes in order of impact, and scope the work as one of our engagements, with the cost confirmed in writing.

  3. Start with a confidential conversation

    No forms and no sales sequence. Call, text or email; you'll talk to a senior strategist.

Frequently asked questions

What is TalentAcquisition.ca?

TalentAcquisition.ca is a Canadian consulting service for recruiting systems. It belongs to the Sedighi.ca and SAZ.ca group, is based in Vancouver, BC, and Ali Sedighi, MBA, leads it. We design recruiting systems and employer brands for Canadian companies in every industry.

Are you a recruiter or staffing agency?

No. We don't place candidates, run searches on commission or supply temporary workers. We build the process, content and reporting that your own people use to hire, and we train them to run it.

What size of company do you work with?

Our work fits companies that hire regularly but don't yet have a mature talent acquisition function: often a founder, an office manager or a small HR team doing recruiting alongside other jobs. Larger employers use us for a single piece, such as an employer value proposition or a careers site rebuild.

Do you give employment-law or immigration advice?

No. We link to the provincial and federal regulators and tell you when a question belongs with an employment lawyer, or with a licensed immigration consultant (RCIC) or immigration lawyer. Our work is process, marketing and measurement.

How much does it cost?

We don't publish prices. Each engagement is scoped to your hiring volume and the pieces you need, and the cost is confirmed in writing before any work starts. The first consultation with a senior partner is complimentary and confidential.

Can you promise we will fill our roles faster?

No one honest can promise that. What we commit to is a measured baseline before we change anything, a clear list of changes, and the same measures reported afterwards so you can see what moved.